Are you looking to learn Google course on Digital Marketing, are you struggling to get a job in the IT industry?
Well In the market there are several options available, But if I give you an option which is the most authentic source of learning on the web and that too free. It will be amazing right?
So, in this article I will tell you everything related to this course.
The Course is Google Course on Digital Marketing. This is a completely free course on the fundamentals of digital marketing. It is a 40hours long program that includes IAB-accredited, Video Tutorials, unlimited access, Recognised certification.
After completion of the course, a test will be conducted on certification. If you qualify this test, you will be certified as “Google Certified Digital Marketer”.
So, Google Digital Marketing will help you to learn the basics of Digital marketing. From search engine optimization(s.e.o) , Search Engine Marketing(S.E.M), Email Marketing to Social Media Marketing(SMM) such as Facebook Marketing, Instagram marketing, Youtube Marketing and analytics.
Google Digital Marketing is specially designed for students, professionals and industry trainers to have a soft overview of various strategies such as Digital Marketing Channels, Business analytics, and related practices.
The course intends to help them channelize and optimize the website as well as marketing campaigns on different digital platforms.
Why learn with Google
Most of the courses provided by Google are free and approved by top industry experts, top entrepreneurs, and the world’s leading company owners.
As a result, you can be assured that you are learning up to date data, real-world analysis, and skills that can help you to reach your goal.
In Google Digital Marketing Course, you can learn at your own pace, you can track your progress in laptop, mobile or any tablets.
Also, Google provides certification after your course completion. As a result, you don’t have any headache to join an institution just for a certificate.
You will receive an accredited certificate that will surely boost your LinkedIn profile as well as CV.
What you will learn from Google Digital Marketing course
- Fundamentals of Digital Marketing:
- Get a business online
- Make sure customers find you online.
- Promote a business with online advertising
- Expand business to other countries.
- Connect the customers over Mobile
- Promote a business with content.
- Understand customers’ needs and online behavior.
- Build confidence with self-promotion.
- How to enhance and protect the online campaign.
How to Join on Google Digital Marketing Course
For most of the people. still it is unknown that Google provides free online courses. So, here i will tell you how you can join Google Digital Marketing course:
Step1: First, go to the official website of the Google Digital Garage, to visit the website directly click here.
Step2: Then go to the top-right corner and click register option. If you already a Google user, then click on sign in
Step3: When you sign in, the home page of Google Digital Garage will appear. Check all the details about the course and click on start.
Step4: When you click on the start option, a new page will appear where Google will ask a few questions before proceeding with the course. Enter the information as per your choice.
Step5: After submitting, the main page will appear that contains all the courses. There are all the modules available, each module contains average 5/7 videos. You can start from the basic or if you have experience then start according to your needs.
Its a total 40 hours programme, So if you want to be Google Certified Digital marketer then you have to complete the 40 hours and then take test.
What are the topics covered under Google Digital Marketing Course
Search Engine Optimization:
Search engine optimization may seem like a no-brainer, but once you understand how search engines work, you’ll be on the path to becoming an SEO expert. Learn how to find less difficulty but high CPC(Cost per Click) keyword on web to rank it faster.
Understanding how search engines like Google/yahoo works will enable you to improve your business plan. These topics will include
- What Search Engine Optimization(SEO) all about
- how search engines detect your website to rank
- what search engine likes most for ranking any site
Also read, How to do SEO for a single-page website?
Social Media Marketing:
Everyone is on social media, so it’s understandable for your business to be there as well. Research shows that the business has social media accounts that have 40% more revenue than the business without social media.
Due to the data revolution in the last few years, it becomes one of the vital sources of revenue for most of the online companies.
Most of the internet users spend 2/3 hours on social media. Learn what it is and how you can take advantage of these platforms:
- Learning why do you need to be there
- joining the most popular and relevant social media sites
- growing your presence and engaging with your customer’s via social media
Content Marketing is one of the best ways to convey your business to target customers. Great Content build trust and authenticity among the customers.
This course on Google digital marketing will teach you how to write effective content related to products and services and how to market it. Along with that, you will be learning how to track the content marketing campaign.
With so many business and brands out there in web, how you can write contents that outstand from the remaining. In these topics, you ‘ll be learning all these strategies
- what content marketing is all about, and how it can add value to an online business
- You’ll be learning the best content marketing strategy.
Also read, Best video editing apps in 2020
Email marketing is one of the best and reliable way to stay connected with your customers. From building a contact list to learning how to design and sends business emails.
This course on Google digital marketing will teach you the basics of effective email marketing campaigns that help your campaign stands out from remaining.
Sending festivals offer to regular newsletters via email plays an important role in overall marketing. The course also describes how to build relation through emails, how to build contact lists, target customers basis on their interest and geographical area, building customers relation, and many more.
This course on Google digital marketing will teach the fundamentals of products selling on an online platform. The topics cover how you can design your own online e-commerce using a free tool.
Whether you are news in business or a traditional retailer or a wholesaler doesn’t matter. The course will effectively teach you how to set up your store online and start selling more.
The course will cover these topics:
- what e-commerce is all about
- Different levels of e-commerce used in the business industry
- How to deliver the products with minimum effort.
Search Engine Marketing
Search Engine Marketing(SEM) or sometimes called as “world of opportunities” is a great way to promote your service or product through a simple website. It allows you to target the right customers across the globe basis on their interest and financial capability.
Learn how SEM works on your website and what are things most important to master so that you create your own ads.
In offline marketing, the reach is limited and you can’t track the performance of your ads. But Search Engine Marketing targets and shows the Ads to very specific group users who are actively looking for the product or service. In this topic, you’ll learn:
- what SEM is all about
- how SEM works
- why it works so well compared to other marketing technique
Searching on mobile phones is very much part of our lives. From searching for information to education, from social media to watching entertainment mobile is used everywhere.
That’s why the Mobile-friendly website has much better performance than a non-mobile friendly website. And hence mobile SEO becomes very vital for your business.
Learn about Mobile SEO, the difference between mobile sites and application and what type of moobile marketing is good for your business.
Today, people have multiple options to access any website. They can either access from mobile phones or laptops or from tablets and nowadays even smartwatches.
Mobile Marketing is constantly growing in the years to come, if you know mobile marketing you will be way ahead from competitors. In this chapter, you’ll learn
- How mobile usage and users changed in the last decades
- what are the features available on a phone that helps your business
- what the explosive growth of mobile use in the last decade means for you.
In 2020, Video Marketing is one of the best way of marketing. The reason behind is the engegment rate in video is way ahead compare to textual information or image even. Hence, Video is a vibrant way of conveying your message to the customers.
People love to watch a short video clip, they don’t want boring text or long duration videos. That’s why Instagram is constantly growing for its unique feature. Learn how to embed video in your marketing strategy and promote it effectively so that the right people can see it.
As technology has been evolved in the last two and half decades, the popularity of video has skyrocketed. and surpass image and textual information. In this lesson you’ll learn:
- how technology helps in video marketing
- why online video is here to stay for the next 10 years
- How to promote your business effectively with video.
Google Analytics and Data Insight:
Most of the company uses data analytics to understand the behavior of the audience. It helps them identifying their right customers.
To know how data analysis helps, it’s very much important to understand the types of data are available and the best way to accumulate it.
In this lesson, we will learn
- Different types of data
- How online data analysis can help you in your offline business
- General ways of collecting data
Most popular free Google Courses List
- Google Cloud Big data & Machine Learning fundamentals
- Cloud Computing
- Fundamentals of Graphics Design
- Front end Web Design UI
- Kotlin for java developer
- Data Science
- Introduction to Python
- SQL for Data Analytics
- Salesforce Development and so on
Apart from these mentioned topics, there are numbers of topics available that I couldn’t describe here. You can learn from the Google website. You can also learn the latest demanding technologies such as Machine Learning, Data Science and Cloud Computing, and many more courses.
I hope this article on Google Course on Digital Marketing will help you if are a student. It will surely boost your CV or if you are a business owner or entrepreneur, it will surely help you to identify your customers effectively.